Some time back, getting a high website rank on certain keywords was simple. Write good content and let Google take care of the rest.
That principle still holds true, to some extent. However, the addition of several other factors to the mix has made ranking high on Google more tedious than before. Content is still king, but other factors have also begun to play a huge role in deciding the website ranking.
In this article, we discuss a few tips that can help marketers get high search rankings for their website. This will be especially useful for someone just starting a website and in need of search traffic to bolster ranking.
Build an Authoritative Base of Content
The problem most good blog writers face in ranking their content on search engines is a lack of planning behind the curtain. Despite writing good, niche-related content, many bloggers face problems when it comes to ranking on search engines, especially when the niche is very competitive.
The problem lies not in the quality of the content. There is a lack of authority when it comes to the content.
Let’s say you write a blog post titled ‘Why London is a great travel destination’. The quality of the piece if beyond reproach. You finally publish the post on your newly created travel blog.
Will it rank high on Google on related keyword queries?
Probably not. This is not because Google thinks your content lacks quality, but because it believes you are not yet a right authority on London travel queries. Your blog is new, and Google simply doesn’t feel you are the right website to rank first in such a competitive and high volume field.
So how do build authority? Simple. You write more content related to your main topic. Follow up your first article on ‘Why London is a great travel destination’ with more London-related content. By posting more content on the same topic, with variations in approach, you will be able to convince Google that you are an authority on the topic.
This approach to building a base of authoritative content is called topic clustering. It is used by all top websites across different niches to consistently rank content high on search engines.
Spend Less Time on Link Building
When SEO first became about, Page Rank was a major factor in determining search rank. Page Rank was essentially a metric which measured the number of backlinks a webpage had. It was the most important factor in determining search ranking.
The game has changed in 2020.
Backlinks are important, but they are no longer the defining factor in determining search rank. Google has begun prioritizing content more than anything else. This means link building is no longer as important as content writing.
Pursuing link building to create backlinks is not as profitable as it seems. Websites are better placed investing the time in creating content. Backlinks should be viewed as a consequence of good content. If you write good content, people will share it and give you backlinks organically. Submitting links to forums and submission websites is a waste of time. The real effort should only be put in creating solid content.
In conclusion, this article briefly covered how Google is ranking content in 2020. Bloggers with new websites should consider the tips carefully.
About the Author – Deepali Saxena is a digital marketing trainer and speaker with a sprawling career spanning a decade. She currently writes guest posts for DelhiCourses, an institute known for its digital marketing course in Delhi.